#8 - TESLA : The Car of the Future
Tesla's current products include electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, as well as other related products and services. Its vehicles are produced at its factory in Fremont, California and Gigafactory Shanghai.
Tesla began production of its first car model, the Roadster, in 2009. This was followed by the Model S sedan in 2012, the Model X SUV in 2015, the higher volume Model 3 sedan in 2017, and the Model Y crossover in 2020. The Model 3 is the world's all-time best-selling plug-in electric car, with more than 800,000 delivered through December 2020.
As the world is battling with a lot of energy issues and global warming, Tesla’s energy efficient stance will see it gaining global recognition and acceptance. Other factors that will spur Tesla’s expansion in global markets is the high demand in emerging markets with large population as India and China. These economies offer mass production opportunities using a low-cost labor force and also benefiting from subsidies from the government.
India has a population of over 1 billion people, a growth rate over 8 percent and expanding middle class which offer a large market for Tesla’s products. There is also the abundance of low-cost labor which will see the production highly reduced while high-quality vehicles are produced. India’s large and growing workforce is highly skilled as a result of improving educational system. The automotive industry regulations make the environment favorable for automotive industries to thrive well. The industry has witnessed tremendous growth in recent times especially with government assistance in the area of policy intervention. India has implemented the Automotive Policy which permits foreigners to completely own automotive manufacturing firms and also sees to the reduction of tariffs. The Special Economic Zones of the Indian government helps the automotive industry and attracts foreign investors with their tax incentives, access to reliable infrastructure and solving bureaucratic and administrative problems.
The future is bright for Tesla Motors as it continues to impact on the automobile industry with its cutting edge technologies and visionary leadership, as well as its wonderful engineers who continue to develop cost effective and alternative energy vehicles for the future of the automobile, the much touted “green technology”.
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